Improving Architectural Photographs

The senior account manager for VOCO Creative, a marketing agency based in Denver, Colorado, Heidi Jewell, former Nashville editor of NYLON Magazine, executes digital and social media marketing campaigns on behalf of clients. A passionate photographer, Heidi Jewell worked as a freelance photographer for several years and now utilizes food photography to compliment her work at the Denver-based company; she also enjoys architectural photography.

Architecture is an extremely popular photography subject, but some individuals struggle with getting their architectural photos just right. The following are a few things that can help photographers take their architectural images to the next level:

Think About Context

A building’s surroundings have a huge impact on the overall message conveyed by an architectural image, so photographers must consider how these surroundings put their image into context. For example, an image of an old building surrounded by modern structures tells a far different story than an up close image of the old building’s unique design.

Be Sensitive to Light

Depending on the light, the same building can have dramatically different looks. Before taking a picture, photographers should be aware of how different levels and directions of light add contrast, shadows, and texture to their subject. This is often best accomplished by observing the building over the course of multiple days. However, if this is not possible, photographers can also try taking photographs at varying times of day or in different weather to get different looks.

Focus on Unique Angles

When looking at architecture, it is often the small details that draw the eye in and make a seemingly plain building much more fascinating. Photographers should strive to capture these small details by focusing on some of the building’s more unique settings, such as window patterns or rivets. Taking photographs from a unique angle also draws attention to a building’s abstract detail and form.

Beginner and Experienced Hiking Options in Denver, Colorado

As a former Nashville editor of Nylon Magazine, Heidi Jewell wrote about events happening around the area for a daily newsletter. As an account manager at VOCO Creative in Denver, Colorado, Heidi Jewell creates social media campaigns and advertisements. While away from work obligations, she enjoys hiking in Denver, Colorado.

Colorado Trail is a high-profile hiking trail. Experienced hikers and backpackers typically utilize this trail, which is approximately 500 miles long. It crosses, climbs, and descends the Rocky Mountains in the middle of Durango and Denver as it passes through wildflower meadows and beside rushing rivers.

For shorter hikes, Colorado national and state parks offer multiple options. Visitor centers, located in each park, offer advice and trail maps, available for all hiker levels. Besides these parks, there are more than 100,000 acres of roadless areas you can take advantage of in Denver, Colorado, which provides plenty of options for the perfect hiking adventure for both beginner and experienced hikers.

Health Benefits of Running

 

A former content producer at Universal Music in Nashville, Tennessee, Heidi Jewell photographed and managed photography, content, and behind-the-scenes video. Now relocated to Denver, Colorado, Heidi Jewell performs social media outreach and monitors social media traffic as an account manager at VOCO Creative. During her time away from work, she enjoys hiking and running in the Denver area.

Running on a regular basis can improve your health in multiple ways. A study from the Frontiers in Aging Neuroscience journal states that shorter-term exercise such as running improves cognition.

Aside from boosting brain function, running can improve your mood, as intense activity causes a signal of pleasure as a result of a rise in brain chemicals known as endocannabinoids. Relatedly, regular running can lead to a decrease in anxiety and depression. Finally, according to the Journal of Adolescent Health, individuals who go for a morning run can improve their sleep.

Marketing Trends of 2016

Formerly the producer and host of You Ought to Know Nashville, Heidi Jewell serves as account manager for VOCO Creative in Denver, Colorado. She manages social media accounts for the Denver company and helps with marketing production and design. Committed to staying abreast of changes within the field, Heidi Jewell follows marketing trends.

Due to the constantly changing nature of consumer interest, marketing efforts must always try to stay one step ahead. In recent years, many marketing efforts have been redirected toward online and mobile mediums. In 2016, trends have been moving more toward placing marketing ads seamlessly within the browsing experience. By focusing on flowing with consumers as they browse rather than interrupting their browsing, companies are more likely to generate interest. Similarly, the industry is shifting more toward real-time content that is simple and brief. This is the opposite of old marketing strategies, which often focused on more long-term content.

Not only are this year’s marketing trends changing in terms of how they are presented, but they are also gaining new platforms. Among platforms that represent a valuable marketing opportunity is virtual reality. With the recent releases of VR products like Oculus Rift, this new technology is on its way to becoming mainstream, and it is changing marketing tactics in the process. By using VR technology, companies can create full, 3-D experiences that place consumers in the middle of content rather than on the sidelines.