Tips for Photographing Food

An account manager at the marketing agency VOCO Creative in Denver, Colorado, Heidi Jewell serves as a liaison between clients and team members as she drives performance based on client needs. Formerly based in Nashville, Heidi Jewell is also a photographer of food, fashion, architecture, interior design, and more.

With the advent of smartphones and Instagram, photographing food has become a daily ritual for many. However, there are ways to make food photos really pop, according to BBC Good Food. First, try to avoid using flash, as the light will flatten the dish and eliminate natural shadows that add to the composition. It is a good idea to use a tripod in order to avoid the blurriness that comes from shaky hands.

When composing the shot, carefully select props that will contribute to the photo--everything should be thoughtfully placed. Be sure to try different angles and determine which is the best and if you feel like the composition isn’t working, it’s a good time to rearrange or start over. Finally, don’t let the food sit around too long and don’t be afraid to add misty bursts of water to give food a more vibrant appearance.

Tips to Be a Stronger Hiker

The former Nashville editor for Nylon magazine, Heidi Jewell was responsible for covering the city’s daily activities. Now residing in Denver, she manages client relationships, digital efforts, and performs various additional duties as an account manager for VOCO Creative. Aside from fulfilling her professional obligations, Heidi Jewell enjoys an array of hobbies, including hiking in the vicinity of Denver and beyond.

There are several tips to bear in mind if you want to become a stronger hiker. Take trail mix, as it is vital to keep your hard-working muscles enriched with nutrients. Bringing a lunch is insufficient; you need trail mix to keep you functioning at an optimal level.

Aside from nutrition, it’s beneficial to avoid wearing cotton while hiking. Instead, you should take advantage of wicking layer technology. Wicking means that sweat will be moved away from your body, through the layers. Cotton, by contrast, will absorb your sweat.

How to Improve Your Food Photography

As an account manager at VOCO Creative in Denver, Heidi Jewell manages digital efforts, while helping to create and execute on social media campaigns. Formerly a producer for Nashville Public Television, Heidi Jewell also hosted a five-episode series for the network. During her leisure time in Denver, she enjoys multiple hobbies, including photography.

Although food photography can be more challenging than other types of photography, improvement can be achieved by applying various techniques. Knowing your angle is the first step. There may seem to be only a few angles when it comes to food, but it’s crucial to get the most precise angle prior to capturing the photo. You will need to think of the food along with its height, shape, and size. Once you find the quality of the food, that should be your angle.

If you are trying to shoot a photo of the front side of food, it’s an advantage to have a background and foreground. Try to fill in the empty spaces with some ingredients from the main dish to allow a story to be told within the picture.

Which Girly Wardrobe Staple is Back in Style?

Heidi Jewell, a Denver, Colorado resident, serves as an account manager for the Denver-based marketing agency, VOCO Creative. Since relocating from Nashville, Heidi Jewell has focused her energy on fashion, food, photography, and advertising in the Denver area.

Trends arrive, leave, and return quickly in the fashion world. Keep reading to find out which formerly popular accessory is coming back in a major way.

Returning to one of the classics in women’s fashion, bows are back with a vengeance. They are now the go-to detail for garments and jewelry alike, replacing last season’s fringes and beads. Prominent brands including Fendi, Erdem, and Prada have begun to add bows both large and small to many of their new lines, promising a little bit of feminine fun for 2017.

As is typical in the fashion world, the trend is catching on with celebrities also. Stars like Olivia Wilde, Kristen Wiig, Julianne Moore, and Lucy Liu have recently hit the red carpet sporting large bows. Other tastemakers have been seen out with tiny bows adorning purses, ponytails, and jewelry all over the nation.

The Importance of Integrated, Cross-Channel Marketing

Heidi Jewell has extensive experience in advertising and media, having been based in Nashville and now Denver. Currently with VOCO Creative in Denver, she manages a variety of advertising campaigns that combine photography and social media. Heidi Jewell stays up to date on the latest trends affecting her industry.

One of the latest developments in marketing is the growth of a “post digital” framework for envisioning strategic campaigns. Online channels have long since solidified their central role in purchasing decisions, with less than 10% of US consumers relying solely on offline channels when making decisions - this even applies to high-ticket items.

With digital media approaches so much a part of any marketing campaign, they are best thought of in tandem with other channels of content consumption. Individuals consume advertising across a variety of media channels, including traditional print, television, radio, and mobile and desktop devices, and it is critical that approaches link up in a integrated and coordinated manner to be effective. Marketing management approaches are increasingly focused on ensuring that consumers do not encounter a confusing array of messages that might take away from the core value proposition a company is offering.

Hiking Denver's Sand Creek Regional Greenway

Heidi Jewell is currently an account manager for marketing firm VOCO Creative. In 2014, she co-chaired Nashville Public Television’s Big Yellow Bird Ball, a charity event to raise funds for Nashville Public Television. Heidi Jewell now lives in Denver, Colorado, a city with many challenging hiking trails.

One trail that passes straight through Denver is the Sand Creek Regional Greenway. This moderately difficult trail stretches 13.5 miles from the High Line Canal in Aurora to Commerce City’s South Platte River Greenway, passing through Stapleton and Denver. Open daily between dawn and dusk, the trail welcomes hikers, bicyclists, runners, dog walkers (with leashes), and horse riders.

The trail passes through the Denver metro area, the Bluff Lake and Morrison Nature Centers, Star K Ranch, and Stapleton’s Urban Farm. The trail’s terrain varies, with some sections paved and others gravel or dirt, so bikers should consider a mountain bike for this trail.

Marketing Trends of 2016

Formerly the producer and host of You Ought to Know Nashville, Heidi Jewell serves as account manager for VOCO Creative in Denver, Colorado. She manages social media accounts for the Denver company and helps with marketing production and design. Committed to staying abreast of changes within the field, Heidi Jewell follows marketing trends.

Due to the constantly changing nature of consumer interest, marketing efforts must always try to stay one step ahead. In recent years, many marketing efforts have been redirected toward online and mobile mediums. In 2016, trends have been moving more toward placing marketing ads seamlessly within the browsing experience. By focusing on flowing with consumers as they browse rather than interrupting their browsing, companies are more likely to generate interest. Similarly, the industry is shifting more toward real-time content that is simple and brief. This is the opposite of old marketing strategies, which often focused on more long-term content.

Not only are this year’s marketing trends changing in terms of how they are presented, but they are also gaining new platforms. Among platforms that represent a valuable marketing opportunity is virtual reality. With the recent releases of VR products like Oculus Rift, this new technology is on its way to becoming mainstream, and it is changing marketing tactics in the process. By using VR technology, companies can create full, 3-D experiences that place consumers in the middle of content rather than on the sidelines.