Marketing Trends of 2016

Formerly the producer and host of You Ought to Know Nashville, Heidi Jewell serves as account manager for VOCO Creative in Denver, Colorado. She manages social media accounts for the Denver company and helps with marketing production and design. Committed to staying abreast of changes within the field, Heidi Jewell follows marketing trends.

Due to the constantly changing nature of consumer interest, marketing efforts must always try to stay one step ahead. In recent years, many marketing efforts have been redirected toward online and mobile mediums. In 2016, trends have been moving more toward placing marketing ads seamlessly within the browsing experience. By focusing on flowing with consumers as they browse rather than interrupting their browsing, companies are more likely to generate interest. Similarly, the industry is shifting more toward real-time content that is simple and brief. This is the opposite of old marketing strategies, which often focused on more long-term content.

Not only are this year’s marketing trends changing in terms of how they are presented, but they are also gaining new platforms. Among platforms that represent a valuable marketing opportunity is virtual reality. With the recent releases of VR products like Oculus Rift, this new technology is on its way to becoming mainstream, and it is changing marketing tactics in the process. By using VR technology, companies can create full, 3-D experiences that place consumers in the middle of content rather than on the sidelines.