The RevTrax Insights Solution

Heidi Jewell is a former Nashville resident who now works with VOCO Creative, a Denver-based marketing agency. In her role as a senior account manager for the Denver company, Heidi Jewell executes digital and social media campaigns. Beyond this, she is a member of the RevTrax Client Advisory Board.

RevTrax provides a range of tools for digital marketers to help them achieve growth and superior promotional results. Via its Insight Solutions, the company helps marketers test and measure their campaigns using first-party data generated in real time, thereby allowing for effective campaign optimization.

The tenets of behavioral economics, which relates to the study of the social, cognitive, emotional, and psychological factors that play a part in consumer decision-making, stand at the core of RevTrax’s Insights Solutions. As such, the organization’s tools observe consumers silently, ensuring their behaviors are not modified through the knowledge that their actions are being observed.

Using RevTrax Insights, marketers can measure the impacts of their promotional campaigns and pricing models at all stages of implementation, without investing in infrastructure or more personnel.