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A respected presence in the Denver professional community, Heidi Jewell creates client-driven marketing campaigns that take advantage of social media and digital advertising capacities. Formerly based in Nashville, Heidi Jewell now engages with Denver-area clients in developing narratives that resonate with a wide range of consumers. 

As identified in the 2016 Bloglovin’ Global Influencer Survey, social media campaigns often present messages that resonate on a personal level with consumers and influencers. The impact is not always felt in immediate sales, but rather in positive brand associations and recall of products when it comes time to purchase.

Some 50 percent of micro-influencers surveyed selected social responsibility messages as the most effective way of getting the word out. Among the campaigns most remembered in the fashion and beauty sphere were those that promoted positive messages regarding body shape. The campaigns that resonated most were the #speakbeautiful and #realbeauty, both engineered by Dove.

Keying into issues and causes that consumers care about has a significant impact on purchasing habits, with more than 70 percent of millennials indicating that the right kind of marketing has an influence on actual purchases.