Heidi Jewell has extensive experience in advertising and media, having been based in Nashville and now Denver. Currently with VOCO Creative in Denver, she manages a variety of advertising campaigns that combine photography and social media. Heidi Jewell stays up to date on the latest trends affecting her industry.
One of the latest developments in marketing is the growth of a “post digital” framework for envisioning strategic campaigns. Online channels have long since solidified their central role in purchasing decisions, with less than 10% of US consumers relying solely on offline channels when making decisions - this even applies to high-ticket items.
With digital media approaches so much a part of any marketing campaign, they are best thought of in tandem with other channels of content consumption. Individuals consume advertising across a variety of media channels, including traditional print, television, radio, and mobile and desktop devices, and it is critical that approaches link up in a integrated and coordinated manner to be effective. Marketing management approaches are increasingly focused on ensuring that consumers do not encounter a confusing array of messages that might take away from the core value proposition a company is offering.
